Capabilities

Brand Strategy

Target Market Identification
Brand Positioning
Growth Opportunity Assessment
Consumer Insights & Research
Brand Equity
Customer Segmentation

Innovation

Insight Gathering and Analysis
Idea Generation
Pipeline Development
Concept Writing and Validation
Product Launch Strategy
Brand Architecture
Project Management

Marketing Communications

Creative Brief Development
Communications Strategy
Agency Collaboration
Marketing Plan Development
Packaging Strategy & Analysis
Marketing Mix Development
Advertising & Media Strategy

Strategic Planning

Business Objectives Development
M&A Analysis
Pitch Presentations
Trend Analysis
Budget Building

Go-To-Market Strategy

Retail Landscape Analysis
Channel Mix Strategy
Sales and Buyer Presentations
Pricing and Promotional Strategy
Category Analysis
Competitive Landscape and Analysis

Capabilities: Services